New Product Release by Apple Inc.
Introduction This paper highlights the important aspects of new product introduction that Apple Inc. shall need to keep in mind during launch of its new version of the iPhone. The paper is a comprehensive outline of the entire process beginning with identification of target market, factors for consideration in the marketing strategy to be adopted as well as a step-by-step process of launching the product into the market.
Target market
Apple is regarded as the leading manufacturer of smart devices in the world ranging from high definition TVs, iPods, iPad and the revolutionary mobile smart phone, iPhone (Yoffie & Rossano 2012). Most ...
