Introduction
Something that is disruptive overturns or changes the traditional way of doing things and in its place introduces an absolutely new way of doing the same old thing. Disruptive technology, therefore, can be described as a technology that displaces an established technology and in the process introduces a new groundbreaking product or service to the market (Rouse, 2014). Disruptive technology disrupts the status quo of the market, changes the way people live and work, and rearranges the pool of values. This inevitably forces other companies to either change the way that they approach their businesses or risk losing market ...
