The ad that has assaulted my senses is the way the Diet Pepsi’s new can is promoted and the messages it implies. In the ad, one can clearly see a fame-fatale-like woman with a big blue hat and full red lips drinking, actually enjoying drinking from a can of the new, slimmer, pole-like silver Diet Pepsi can. There is a logo in the right of the picture, vertically written, saying “The new skinny can”, written in white, on a sky-blue background, with the word “new” in dark blue to emphasize the new product. The woman used in this ad is a rather skinny female ...
Diet Pepsi College Essays Samples For Students
3 samples of this type
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In today’s assignment we are to analyze different techniques that the advertisement industry resorts to with an eye of attracting more potential clients.
Firstly, we have to state that advertising, whether we want it or not, has really grown into an all-embracing aspect of our life. In other words, there is hardly a product on earth that you can come up with which is not subject to being ‘pushed’ (Leach, 1993).
However, it is self-evident that not every advertisement reaches its main goal – to make the product likable and popular with customers. In certain cases even the opposite ...
Investment Analysis of Coca-Cola Co. and PepsiCo Inc
Investment Analysis of Coca-Cola Co. and PepsiCo Inc
1. Company Profiles – A Synopsis
PepsiCo Inc, an American multinational, is a food and beverage organization which has headquarters in New York, United States. The company has interests in the production, marketing and distribution of beverages, snack foods, and other products. This publicly traded company was formed in the year 1965 after Pepsi-Cola Company merged with Frito-Lay, Inc. Coca-Cola Company, also an American multinational, sells carbonated soft drink in every store having a headquarter in Atlanta, Georgia of United States. It was founded in 1886.
Product/Services
PepsiCo has a diverse beverage and food portfolio ...
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