Major changes required for the implementation of the recommended strategyOne of the changes that the corporation will go through as it implements this strategy will be on finances. The financial policies within the corporation need to be changed to make sure that all funds available are channeled towards the mammoth project.AMR cannot solely finance the green construction strategy. This means that the company will have to outsource funds from different sources. One of the sources is public. The corporation will have to make an initial public offer to attract the public to buy its shares in a bid to raise adequate capital. The proceeds or profits realized by AMR will be ploughed back to the implementation of the green construction strategy.
Modifications in the business-level strategy to support the new corporate strategy
Some of the business level strategies will also have to be modified so as to support the corporate strategy. The financial constraint will have to be taken into consideration. This is because the funds distributed to the different business levels will go through significant alteration since some of the funds will have to be pumped into the new green construction company strategy. This might inadvertently lead to a situation where the wage bill of the business levels might have to be reduced.
I addition, the laying off of some employees who add no value to the company should be considered since they are part of the reason of the downward trend of the company. Doing this will free up extra funds that will be pumped into the new project. Furthermore, the management of the different business levels might have to be changed. This is because they may not possess the skills needed to support the green company idea.
Modifying the business strategies will ensure that the green project implementation will face minimal impediments.
Staffing in the corporationAMR will also undergo some staffing changes to accommodate the new expertise that will be needed for the implementation of the strategy. Some of the new expertise needed will be majorly constructors and environmental experts. Construction experts will work closely with the environmental experts to achieve the basic goal of the strategy. The company will also employ project managers who will oversee the project.
New core competencies and competitive capabilities
The proposed strategy requires a lot of competitive capabilities and new core competencies to be instituted. Since the green company project is a relatively new idea, it might be looked at with a lot of suspicion from the general public and other corporations. It is therefore up to the management to engage in intensive campaign to promote the new idea.
At this time, the corporation will have two important activities running concurrently. The corporation will have all its basic activities going on and now, the new activities aimed at implementing the green construction strategy. This means that the company will have to differentiate both corporate and business structure on these lines. This will be instrumental in avoiding conflicts or collisions between the personnel working under the two dockets.Stake holder’s analysis
There is no doubt that this group of stakeholders will offer a lot of resistance. As seen earlier, the implementation of the Green construction company might result in employee layoffs and this project will definitely be resisted. The management should alleviate this problem by sitting down the employees and explaining to them in detail why the green construction company initiative needs to be embarked on. This is particular very crucial since it is the same employees who will be involved in the actualization of the green company’s strategy and their maximum cooperation is required.
Since most of the customers essentially hope for better service from the company, there is no much resistance that is expected from this category of stakeholders. The customers will particularly be pleased with the direction the company is headed since the successful implementation of the strategy will lead to the accrual of mutual benefits for both the company and the customers.
Since the project will be funded from long term debts and accrued benefits, this might call for dividends to be held back from the shareholders so that they can be used to fund the new green construction company project. This will definitely not go well with shareholders. A meeting between the management and the shareholders needs to be convened so that the details of the project can be fully communicated and a consensus can be reached.
Clark, W. W. (2010). Sustainable communities design handbook: Green engineering, architecture, and technology. Burlington, MA: Butterworth-Heinemann.