Business-Management Information Systems
Q1: For a business like Evolution, the features which allow the company to create an effective database of its customers, easy access to data, and low price of software and high levels of automation would be attractive features which would be especially beneficial for them. Resource planning, based on past trends and patterns, is also possible which reduces the need for spending long hours in decision making processes and discussions.
Q2: The high level of automation which CRM has made possible can be one of the best reasons why Evolution would choose Microsoft CRM. The system can generate pick up lists and delivery lists which would increase the efficiency of operations and minimize the probability of errors. (McGee-Lenmon M.R., 2008)
Q3: By choosing Microsoft as its CRM software, Evolution has been able to increase customer productivity by almost 200%. For the purpose of this business, productivity is measured in terms of the deliveries that the company makes to patients to their home. Use of this software help improves communication between the customers and the business. The firm has also been able to handle its inventory levels by a higher margin of efficiency, reducing stock holding by 40%, with CRM, which has improved decision making in addition to improving forecasting models.
Q4: As a patient I would receive the benefits of getting critical medicines delivered to my home. There would be fewer chances of getting expired medicines since the stock is prepared fresh before delivery. I would experience a higher level of convenience since I can contact the company via email, SMS or calls. It would also be possible to get a nurse to demonstrate the correct way of taking medicines which would be a benefit. (Tinker, A. & Lansley, P. 2005)
McGee-Lenmon M.R. (2008) Requirements engineering for home care technology design, To appear in Proceedings of ACM CHI’08, vol. II, Florence, April 2008.
Tinker, A. & Lansley, P. (2005). Introducing assistive technology into the existing homes of older people: feasibility, acceptability, costs and outcomes, Journal of Telemedicine and Telecare, 2 (suppl 1), pp 1-3.