Type of paper:
Business, Marketing, Company, Pets, Industry, Food, Products, Services
PetSmart is a company that specializes in pet food production and sale. Just like any other industry, the pet food production industry is characterized by competition and rivalry among the industry’s players. PetSmart offers unique services to its customers making it enjoy some elements of competitive advantage. For instance, as other companies only sell their products at discounted prices because economies of scale, Petsmart adds to this by offering product knowledge and depth. In addition to this, PetSmart being among the pioneers in this industry and having produced quality products, it enjoys customer loyalty and thus possesses some element of monopoly power.
Petco is an American company in the same industry as PetSmart. It specializes in production of pet food supplies and owns a chain of store in California. In order to compete with PetSmart effectively, Petco maintains lower prices than PetSmart. This attracts customers who do not consider the additional services provided by PetSmart worth. Instead, they only care about the prevailing prices offered. In addition, Petco owns a chain of distribution stores thus taking its products and services closer to consumers. To counter this, PetSmart is planning to open 100 stores across the state of California.
In summary, all companies struggle to maintain their market share in their respective industries. This is evidences by the different strategies laid by these two companies. Among the common ones are product differentiation and pricing strategies. However, the quality of a product or service is what maintains a company in the market in the long run. Quality of service is the strategy that PetSmart has adapted, and this is the reason it is enjoying a significantly large market share to date.
Roberts, Y. (2011). Industry Competitive and Comparative Advantage. Journal of Economics and Finance, 34-56.
Rothman, L. (2010). PetSmart: A Doggie Paradise. Retrieved April 17, 2013, from Banking and Finance Crossing: http://pdf.employmentcrossing.com/money/260094.pdf
Cite this page
Choose cite format:
WowEssays. (2020, February, 01) Case Study On The Battle To Be Top Dog Petsmart Vs. Petco. Retrieved February 28, 2021, from https://www.wowessays.com/free-samples/case-study-on-the-battle-to-be-top-dog-petsmart-vs-petco/
"Case Study On The Battle To Be Top Dog Petsmart Vs. Petco." WowEssays, 01 Feb. 2020, https://www.wowessays.com/free-samples/case-study-on-the-battle-to-be-top-dog-petsmart-vs-petco/. Accessed 28 February 2021.
WowEssays. 2020. Case Study On The Battle To Be Top Dog Petsmart Vs. Petco., viewed February 28 2021, <https://www.wowessays.com/free-samples/case-study-on-the-battle-to-be-top-dog-petsmart-vs-petco/>
WowEssays. Case Study On The Battle To Be Top Dog Petsmart Vs. Petco. [Internet]. February 2020. [Accessed February 28, 2021]. Available from: https://www.wowessays.com/free-samples/case-study-on-the-battle-to-be-top-dog-petsmart-vs-petco/
"Case Study On The Battle To Be Top Dog Petsmart Vs. Petco." WowEssays, Feb 01, 2020. Accessed February 28, 2021. https://www.wowessays.com/free-samples/case-study-on-the-battle-to-be-top-dog-petsmart-vs-petco/
WowEssays. 2020. "Case Study On The Battle To Be Top Dog Petsmart Vs. Petco." Free Essay Examples - WowEssays.com. Retrieved February 28, 2021. (https://www.wowessays.com/free-samples/case-study-on-the-battle-to-be-top-dog-petsmart-vs-petco/).
"Case Study On The Battle To Be Top Dog Petsmart Vs. Petco," Free Essay Examples - WowEssays.com, 01-Feb-2020. [Online]. Available: https://www.wowessays.com/free-samples/case-study-on-the-battle-to-be-top-dog-petsmart-vs-petco/. [Accessed: 28-Feb-2021].
Case Study On The Battle To Be Top Dog Petsmart Vs. Petco. Free Essay Examples - WowEssays.com. https://www.wowessays.com/free-samples/case-study-on-the-battle-to-be-top-dog-petsmart-vs-petco/. Published Feb 01, 2020. Accessed February 28, 2021.