Currently the market has a need for portable water de-ionization units that can be rented or purchased.
Market requirements for leases includes excellent service levels as the cost of down time for an industry is far greater than the actual cost of product.
Hydro World is providing the market with a variety of water purification system options from purchasing to production volume to purity.
The largest chunk of potential customers requiring our services and products are small companies 70%, large companies 28%, and individuals accounting for the 2%.
Product and Service Description
Prominent trend in modern industries is outsourcing where chief financial officers conclude that it would be cheaper for another body to produce for them products and services.
Water purification is not an exception as large users of water will want to economize and outsource water purification services and products.
Service products presented by the company are segregated as well as bulk regeneration of portable Hydro World exchange tanks.
- The service is offered in three tank sizes of 3.6, 2.5, and 1.4 cubic feet (cu. ft.)
- Hydro World mainly purifies water to the required purity through ion-exchange technology.
- Major Market Segments
- The major market segments all requiring different degrees of water purity are:
- Pharmaceutical Industries
- Mobile Clinics
- Car Washes and Garages
- Educational Institutions
- Cost of Product and Service
- Product and service
- Cost in $ per Cubic feet
1. Service for portable de-ionization exchange 75
2. Highest purity water 90
3. Intermediate purity water 65
4. Lowest purity water 80
As an emerging provider of portable de-ionization units offering water purification products and services for the past three years, Hydro World has supplied more than three thousand leasing businesses and more than ten thousand purification products.
All employees of Hydro World are dedicated to the highest standards of service to our clients. Our free transportation of products offers more savings on the part of the client.
Those who will be interested in our services and products can sign a petition with us and will give you a catalogue of our offerings.
Principles Used in Creating the Presentation
In designing the sales presentation two steps were to be followed. One was gathering relevant information about Hydro World company, and then to develop the presentation. In gathering information, facts about the company were to be brought out clearly. The products and services are to be proved to be right up to date. The company’s strength and weaknesses must also be clearly brought out. Developing the presentation involved careful planning that included the following steps (Shiffan 67): Knowing the subject thoroughly; being positive; rehearsing; and being truthful, clear and interesting.
The main aim of the sales presentation is to persuade the public about the public about the services and products that Hydro World offer.Actual development of the sales presentation followed the following principles in a stepwise manner:
- An introduction showing the needs of the client and market analysis to show the client that the company understands what they are looking for.
- A description of Hydro World services and products so as to build trust with the prospective client.
- Critical details about the company’s products and services so that the client follows what you are saying easily.
- Clear description of all benefits the clients of the company will get paying close attention to the client’s role, responsibilities and level in the organization.
Costs of products and services to forestall misunderstandings
Conclusion reminding the client why Water World is the best choice
The sales presentation points are divided into three sections which are the opening, body, and conclusion (Schiffan 69). The principle used in opening the presentation was that of having background information and a benefit. The background information was used to orient the audience to the subject of the sales presentation which in our case was the market needs for portable water de-ionizable units. The benefit was used to show how the audience would benefit from the presentation. An explanation of what the presentation was all about and how they will benefit was also incorporated in the opening of the presentation.
The body included three presentation slides and it was in this section that all the principles, facts, and figures were conveyed (Bowman 2). In this section crucial points are repeated because it is an oral presentation and so the audience will not go back to check what the presenter said. The principle here is that critical analyses of the company’s offerings are evaluated and clearly defined to the benefit of the audience. The purpose of the presentation is also referred from time to time while offering other solutions in the presentation. This will provide the audience with a choice of whether to stick to your offerings or not.
The closing which has only one slide provides a summary of the main points emphasizing the benefit of doing the actions that are required in the presentation (Bowman 2). The points are also geared to be specific about the desired action and invite the audience to make a commitment. This closure is to act as a step stone of future flourish of the company’s products.
Atkinson, C., (2006). The Cognitive Load of PowerPoint: Q&A with Richard E. Mayer Accessed April 11, 2011, at:
Bowman, J.P. Presentation Skills, August 21, 2002. Accessed April 11, 2011, at: http://homepages.wmich.edu/~bowman/c6dframe.html
Schiffan, Steven. Sales Presentation Techniques: That Really Work. Massachusetts: Adams Media. 2007. Print. : 67-99