The book Electronic Commerce, A Managerial Perspective, published in the year 2010 which is a 6th global edition and contributed by Efraim T., King D., Lee J., Liang T.P.,& Turban D., by Pearson is a book that majorly focuses on electronic commerce (e-commerce). All the topics in the book most importantly are dedicated to discussing about –commerce and the e-markets that exist globally. The main focus of this paper will emphasize on the 7th chapter on the book which talks about the innovation of the e-commerce systems and their application in various environments.
The first topic outlined ad debated on this chapter is the use of e-commerce to form an e-government giving an overview and the scope of how the use of technology in solving the communication between the different entities that relate to the government. The instances of communicative use are those between the government and the businesses, the citizens and the government, the government and the employees to increase effectiveness and internal efficiency. The case study highlighted in this topic is that of the Caterpillar Inc. Champions E-Learning.
The enactment and acceptance of the use an electronic system in controlling commercial operations makes another essential topic of the 7th chapter in this book in where the transformation of the e-government is highlighted. The relations and the beneficial use of social communication networks the by the government is discussed in this section. Implementation the issues of E-Government and M-government forms another section in the chapter topics where the issues regarding the above sub-topics are further discussed.
E-learning forms a major topic in the book where its benefits and drawbacks, and possibly how to prevent them are definitively discussed highlighting the concepts around them. Other subtopics of discussion include distance learning, online universities corporate training and the implementation of e-Learning through e-Training. Additionally there is explanation of use of e-learning tools like the administration systems used to manage them. The educative entertainment through virtual worlds that simulate the real world software application simulations aimed at increasing interactivity through object oriented interfaces. For instance the Cisco E-Learning Systems which trains prospected computer networkers in a technological virtual environment – Aspire or the Packet Tracer.
Online Publishing and E-Books
This involves the use of online technology to market content providers, publishers, and for the distribution of books, a notion currently referred to as the online publishing of electronic books to increase accessibility and availability across a wide market. Another discussion on this sub-topic is uses of print-on-demand use of e-commerce to project market necessities.
Knowledge Management, Learning, and Electronic Commerce
This topic mainly focuses on the overview of knowledge management, the types and activities involved in knowledge management. The relations of knowledge management to e-commerce are also explained here. The use of knowledge management portals to increase operability and education through online consulting services is used to advice end users on how to use the technical systems.
A case study highlighted in the topic is about the Application Case: Knowledge Management at Infosys Technologies to showcase the uses of e-commerce in knowledge management and learning. This is accomplished through use of expert location systems and employee knowledge networks. This is showcased in scenario of an e-commerce application where “How the U.S. Department of Commerce Uses an Expert Location System” is exemplified.
Consumer-To-Consumer Electronic Commerce
Lastly the application of e-commerce in the interaction between consumers of a commercial commodity through a social platform networked online. An example is the fan pages for companies on Facebook and Twitter including discussion and blogs that both offer enlightenment and customer service to esteemed customers. his has liberalized customer information about products and services.
Turban, E. (2010). Electronic commerce 2010: A managerial perspective. Upper Saddle River, NJ: Prentice Hall.