Every business is exposed to crises at some point or the other. When they do not prepare for them, they'll incur more damage. Most businesses do not have an excellent crisis communication strategy in place. There's usually a failure to deal with the various communications problems associated with a crisis-ready response. The basic steps of efficient disaster communications are easy, however they need improvement work so that businesses could minimize damage (Bernstein). The slower the action, the more damage will occur. Here are the components to get a good crisis communication plan.
Develop a Disaster Communication Team
This team is vital to recognize what activities need to be taken. It needs to be comprised of people that are vital to the crisis at hand. Determine whom the representative needs to be and the work of the team will be to develop a plan of action that will serve as the crisis communication plan.
Appoint a Designated Representative
One person needs to be designated as the principal representative make official statements to represent the media and answer their questions during a crisis. A backup to the designated representative also needs to be identified to fill the place in case the main representative is not available.
Compose Prepares Statements
Businesses lose their best chance to control events if they do not convey information instantly especially in this social media influenced society. The prepared statements convey the facts, which have been collected from reputable sources. As the crises goes on, update the facts when new information become available.
Most businesses do not like to face crises. However, a good crises communication plan could help them weather these issues and still come out with their reputations intact.
Bernstein, Jonathan. "The 10 Steps of Crisis Communications." Bernstein Crisis Management. N.p., 2013. Web. 13 July 2015. <http://bernsteincrisismanagement.com/the-10-steps-of-crisis-communications>.