Give' em the Pickle is a book that gives insight on giving the right service to a customer. Since the restaurant is one of the areas in the hospitality industry, it is highly dependent on proper customer service. Farrell, (1) explains four areas that customer care should be emphasized. Similarly, in the hotel or restaurant sector, the four aspects could be applied. When one is working in the hotel, they need to have the right attitude. Attitude could define the character of the person working in the restaurant. The way the restaurant worker perceives of the customer will reflect how they will treat them. It is advised of them to choose the right attitude by serving the customer well, no matter the situation. Secondly, consistency if mandatory. Whenever one serves the customer well for the first time, chances are that the customer will come back. The great service that they received on their first attracts them to come once again. Therefore, there should be consistency in the way they were treated. There should be standards to follow in serving customers to ensure that the great service is offered to each customer who visits the restaurant. Farrell (1) adds that teamwork increseas the level of service that a customer will be given. When working as a team, the members should always show commitment. In the restaurant setting, if workers are divided into teams, they should strive to show the goodness of the other as compared to competing. This way, the customer will be treated in a better way. Finally, service should entail prioritizing on the people that need attention. In the restaurant, show every customer that they are given priority and that they are important.
Farrell Bob, Give 'em the PICKLE! 2001. Washington. Web 19 Nov 2013 <http://www.rctm.com/Products/customerservicesales/generalcustomerservice/6093.htm>