One of the objectives of this is to have a digital information management mechanism for customers. With the use of NFC technology, it will be possible to have a way in which the customers will have their purchases from their favorite stores managed in a digital format. With this, they will no longer be worried about the need to keep track of the receipts that they get from the stores that they frequently visit. The receipts will be transformed to electronic formats. This is a sure way of ensuring that the recxeipts are kept in a safe manner where they will be able to access without having to look for the physical receipts. This way, the clients will be able to have purchasing information and history. This provides the customers a simple way of managing the cost of shopping they do in a month (Satyanarayanan, 2011: page 34, paragraph 2).
Another objective is improved customer experience. With the use of this technology, there will be simple management of discount and coupon management on the client side. One objective of any person is to have a way in which they are able to save on the daily shopping. With the use of the app, it will be possible to track the points that shoppers have, and will be able to plan for a certain amount of savings they can achieve given a given period of time. With this program, they will be able to track and know the stores that they get the most discounts. They will be able to strategize on how they can make the most out of the stores that have been identified. This is an important aspect that needs to be understood by the customers (Dinh, Lee, Niyato, & Wang, 2011: page 28, paragraph 2).
Another objective with the development of this mobile app is to have a way in which the stores will understand the shopping patterns of the clients and make the most out of this shopping pattern. It is important to understand how clients shop and optimize the shopping patterns in order to make more profits. This has been an issue and a challenge for the stores because it is hard to get customers who have shopping plans that can be exploited to give important details about the shopping. With this information, it will be possible, with simple changes and improvements, to enhance the usability of the apps so that it is able to track the user experience with other stores. Privacy issues will be taken care of by ensuring that the information about the strategies that the other companies use to advertise is avoided in the app. There will be a wide consultation on this matter (Fernando, Loke, & Rahayu, 2013, page 227, paragraph 12).
Another objective is to have a digital transformation in the way the customer data is managed from the store end. For a long time, the stores have relied on information from the credit card and the coupons from the clients in order to get the information on how the customer has been shopping. Even though this information is obtained, it is not possible to understand if the customer has been able to shop in other stores. This is because the card in the credit card and the coupons do not have other information that can be used for business analytics. The data is shallow. There is a need to have another way in which to get better information that can be used to assess the shopping experience of the user. It will help in designing better advertising and marketing procedures. This is an issue and a procedure that should be integrated in the app. With time, it will be possible to exchange customer information with other shops so that it can be compared for further strategies of marketing (Kumar, & Lu, 2010: page 162, paragraph 2).
Another objective is to have a way in which advertising and marketing can be personalized. This is achieved with the use of location-capability of the apps. There will be the integration of GPS technology which will enable the users to be tracked on the locations. With this, it will be possible to develop advertisement and marketing strategies that will enable the shops to personalize the marketing process. The companies will be able to develop promotional materials according to the regions and the places where the clients are located. This way, the promotions will be personalized and customized to suit the place and the customer. This way, the promotion process will also be improved and enhanced with the use of NFC app. It is important to understand the needs of the customers. This way, the bulk promotional channels of transmitting advertising will be avoided. It is important to understand that this process where the clients are reached at a personal level will be achieved and managed (Zhang, Kunjithapatham, Jeong, & Gibbs, 2011: page 23,paragraph 4).
There was also the objective to achieve the digitization of the documentation process for both the customer and the store. This was to help in keeping the records about each customer. With this process, it was possible to get information regarding the customer. It was possible to print the receipts of a particular purchase belonging to a specific customer.
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Kumar, K., & Lu, Y. H. (2010). Cloud computing for mobile users: Can offloading computation save energy?. Computer, 43(4), 51-56.
Satyanarayanan, M. (2011). Mobile computing: the next decade. ACM SIGMOBILE Mobile Computing and Communications Review, 15(2), 2-10.
Zhang, X., Kunjithapatham, A., Jeong, S., & Gibbs, S. (2011). Towards an elastic application model for augmenting the computing capabilities of mobile devices with cloud computing. Mobile Networks and Applications, 16(3), 270-284.