As earlier discussed, we anticipated starting a casual Friday in our work place and we were promised that it will be put to effect. But our superiors are hesitant as they are not sure of the effect of casual Fridays on our clients, they are however yet to give us the green light on the matter.
And just to enlighten those who do not know the difference, a casual Friday means wearing business casual. This means we can wear dress shoes, casual blouses, smart casual dresses, jeans or T-shirt.you can also come without ties; however Aloha shirts, sneakers, track jackets, open toe shoes or sport attires are prohibited.
Please if you have any questions regarding this issue discuss them with me, don’t come work in a way that my compromise our deal with the superiors. Thank you!
This memo has been written according to Robert Cialdini guidelines. A persuasive memo requires some key weapons of influence. These include commitment and consistency, authority, liking, reciprocity, scarcity and social proof.
This memo is written using commitment and consistency weapon as the subjects had already discussed the issue of casual Friday and they had agreed to support the issue. They had already committed themselves, i.e. either orally or in writing and hence most likely they will honor their agreement. Also since the issue is consistent that is it is the same issue they had discussed they will respond to the memo so as to honor their agreement.
The other weapon used in the memo is authority, the parties will respond to the memo if it is from an authority figure so the one writing the memo should have at least a high post than the others and that means they will comply with his/her request.
The person writing the memo should be liked as people are likely to be easily persuaded by the people that they like. Hence the aspect of liking is necessary while writing a persuasive memo, also the issue being discussed should be appealing to the people being sent for the memo.
People also respond more to persuasive memo due to social proof, many companies have already started casual Fridays and that is why they are advocating for it. The memo will have their attention as they believe the aim can be accomplished, casual Friday is achievable.
The principle of scarcity is also important in writing a persuasive memo as people can only respond to what they need is not available. By saying their superiors are hesitant to ‘relaxed’ Friday it means their issue may or may not be addressed and hence they are likely to respond to the memo so as to get what they want.
Reciprocity is seen when the writer says that she will address any questions regarding the issue and also her courtesy.
This memo was ethical in that the issue being addressed is right; there is nothing wrong with requesting a casual Friday. The employees need a casual Friday as sign of freedom they feel they need to dress down on Fridays.
The memo is only addressing the issue that had already been discussed, and their superiors are already aware of their demand and it is only just they address the issue. Hence the memo is ethical as it is just. The way that is written is decent thus making it ethical, it is written in a straight forward manner and the issue of casual Friday is well brought up. The employees want to request what they had agreed on, the memo shows they are principled for they want to push for what believe was promised to them and they want to stand on their principles.
Their superiors hesitating may imply that they may not give them what they had promised and this may mean they were lying. Lying is morally wrong and the memo is trying to address it. The company may have lied to the employees so as to avoid any disagreement. However, they feel that it is not fair for them to be promised something and later their superior decides not to honor the promise. Hence the memo intends to address the ethical issue of lying by their superiors which is morally wrong and it is ethical in that the issue is well brought out in the memo.
Cialdini, R. B. The science of persuasion. Journal of Personality and Social Psychology, 284, 76-81. 2001.
Mazur, T.C. Lying. Issues in Ethics, Santa Clara University, 6(1). 1993. Available at http://scu.edu/ethics/publications/iie/v6n1/lying.html. Accessed on April 4, 2011
Conger, J. A. Inspiring Others: 1991. Available at http://proquest.umi.com/pqdweb?did=129180&sid=10&Fmt=3&clientId=29440&RQT=309&VName=PQD The Executive 5(1), 31-46. Accessed on April 4, 2011