Samsung Galaxy S
Samsung Galaxy S is a smart-phone in a slate-format and touch screen enabled that is marketed, developed and designed by Samsung. Samsung Galaxy S is one of the pioneers who have created the first device in the third series of Android smart-phones that is manufactured by Samsung Electronics. In the march 2010, the Samsung S was announced which became available for retailing in the June 2010. Moreover, the Samsung Galaxy S has more than two dozen of variation. In addition, when Samsung Galaxy S is released, it included the fastest processing graphs that any smart-phone offered (Wimberly, 2010). Moreover, the Galaxy S was the thinnest android smart-phone measured at 9.9mm. In the year 2013, more than 25 million smart-phones of the Galaxy S units were sold (Islam, 2013).
The iPhone is a smart-phone that is market and designed by Apple Inc. The IPhone runs mobile operating system of Apple's iOS (Patel, 2010). The Apple’s iPhone is known as a first generation iPhone that was made available for sale in the year 2007. The most recent models of iPhone include iPhone six Plus and iPhone six that were made public at a special event that was held on 9th September 2014. In addition, the increasing sales of the Apple’s iPhone is known for the redesigning of the smart-phone industry that has made it as one of the most publicly traded companies in the world in the year 2011–12 (Adam, 2011). Besides this, iPhone is one of the top-selling smart-phone in many countries that including Japan and United States. According to the financial record of 2013’s last quarter, more than 51 million iPhone were sold as compared to that of 47.8 million in 2012’s last quarter of 2012 (Apple Press Info, 2014)
Consumer demographics of Samsung Galaxy S
Samsung Galaxy is considered a leader in android smart-phones that attracted large number of young users. According to 2013 research statistics by Pew Research Center’s Internet and American Life Project, 31% of the Android phone users are men whereas 26% are women. Moreover, 43% of the users belongs to age group of 18-24. However, 40% of the users belongs to age group of 25-34 and 33% belongs to age group of 35-44. Moreover, 27% of the users belongs to age group of 45- 54, 17% of the users belongs to age group of 55- 64 and 7% are the users of age group of 65+. With respect to race/ ethnicity, 26% of the users are non-Hispanics/ white, 42% were non-Hispanic/ black and 27% are Hispanic. Majority of the android phone users have attained education of college level, i.e., 31. However, 25% of the users have achieved less than high school degree. In addition, 27% of the users are high school graduates and 29% users have studied more than college level. With respect to income level, 38% of the users receive less than $30,000 per year, 27% of the users belong to income bracket of $30,000-$49,999 per year and 31% of the users belong to income bracket of $50,000- $74,999 per year . Lastly, 31% of the users receive more than $74,999 per year (Smith, 2013).
Consumer demographics of iPhone
Apple’s iPhone is built to cater people of every age group. The females prefer using iPhone for their sleek design whereas men like the features of the product. A research conducted by Pew Research Center’s Internet and American Life Project, 24% of iPhone users are men, and 26% are women. With respect to age brackets, 31% of the users belong to age group of 18-24 and 34% belongs to age group of 25-34. In addition, 29% of the users belong to age group of 35-44 and 25% of the users belong to age group of 45- 54. Finally, 19% of the users belong to the age group of 55- 64 and 11% of the users belong to the age group of 65+. The users of iPhone include both Hispanics and non-Hispanics, i.e., 27% of the users are non-Hispanics/ white, 16% were non-Hispanic/ black and 26% are Hispanic. With respect to educational background, the majority of users of iPhone have studied more than college level, i.e., 38%. Moreover, other categorization of iPhone users include 11% of less than high school level, 17% are high school graduates and 27% have studied some college level. With respect to income level, 13% receive less than $30,000 per year, 23% belongs to income bracket of $30,000-$49,999 per year, 35% belongs to income bracket of $50,000- $74,999 per year and 40% receive more than $74,999 per year (Smith, 2013).
Consumer psychographics of Galaxy S
Samsung mobile is appreciated by the consumers who have choices on the basis of their lifestyle. The users of the Samsung Galaxy are trendy as its colors and coolness attract people particularly teens. The Samsung Galaxy S series is innovative with all the features that are liked and preferred by consumers of all age group (Lutz, 2011). Moreover, the Galaxy S series is purchased by people belonging to middle and upper class as the cheaper touch screen phone with style has provided an opportunity to everyone to enjoy the joy of touch-screen. In addition, Samsung Galaxy S is more preferred by teens and middle age group due to its quick processer and graphics that increase the fun of playing games on a smart-phone.
Consumer psychographics of I Phone
The newest iPhones of Apple is faster, longer and lighter that features the big screen and high-speed network (Vuong, 2012). Due to these features, iPhone attracts people from all age group from teens to senior adults. The users of the iPhone are classy that suits personality of all times. Moreover, the lifestyle of the people using is more business concern as iPhone is used to check, read and send emails and use for entertainment. However, teens also use iPhone for reading online books, playing games, texting and using other applications. The iPhone suits people from middle-class to high-class customers as the phone is expensive as compared to other smart-phones.
In a nutshell, it could be concluded that there is a huge competition between Samsung Galaxy S and Apple’s iPhone as both the two are considered to be leaders in smart-phone brands. However, one thing that distinguishes both the two is that the Samsung Galaxy phones have android operating system and whereas iPhone has Apple’s operating system. In addition, the users of the Samsung Galaxy S and iPhone are nearly same with some percentage differences; however, the users of Galaxy S include more women than men and iPhone include more women than men. Moreover, the android phones are more used by people from teen to middle-age, whereas the iPhone users are more senior adults. In addition, the users of iPhone have attained education of more than college level, whereas the android phone is more popular among people from below school level to high college degree. Furthermore, as android phone of Galaxy S is cheaper therefore it is common from people from all age brackets whereas the iPhone is more common among people of income bracket of $75000 and higher. However, the comparison of psychographic shows that both the two phones are loved by people of all age group. In particular, the iPhone is more liked by business people due to its sleek design and sophistication, whereas the Galaxy S is more preferred by teens due to its coolness and unlimited features of a complete phone. Thus, the two smart-phones compared are leaders in their domain and strive hard to increase their market share.
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Apple Press Info. (2014). Apple Reports First Quarter Results. Retrieved from http://www.apple.com/pr/library/2014/01/27Apple-Reports-First-Quarter-Results.html
Islam, Z. (2013). Samsung Galaxy S Range Sells Over 100 Million Units. Retrieved from http://www.tomshardware.com/news/Samsung-Galaxy-S-S2-S3,20438.html
Patel, N. (2010). iPhone OS 4 renamed iOS 4, launching June 21 with 1500 new features. Retrieved from http://www.engadget.com/2010/06/07/iphone-os-4-renamed-ios-gets-1500-new-features/
Smith, A. (2013). Smartphone Ownership 2013. Retrieved from http://www.pewinternet.org/2013/06/05/smartphone-ownership-2013/
Vuong, A. (2012). iPhone hype a creation of consumer behavior and Apple strategy. Retrieved from http://www.denverpost.com/ci_21602689/iphone-hype-creation-consumer-behavoir-and-apple-strategy
Wimberly, T. (2010). Samsung galaxy S hummingbird chip to have 3x gpu power of snapdragon. Retrieved from http://androidandme.com/2010/03/news/samsung-galaxy-s-hummingbird-chip-to-have-3x-gpu-power-of-snapdragon/
Lutz, Z. (2011). Samsung debuts new Galaxy lineup, refines naming strategy along the way. Retrieved from http://www.engadget.com/2011/08/24/samsung-debuts-new-galaxy-lineup-refines-naming-strategy-along/