The Sweet Dreams Motel SWOT Analysis
Dreams Motel is a profit-making entity located in Far North Queensland. The firm provides accommodation and serves breakfast to its customers who include local families and foreign tourists. The firm is struggling to compete fairly with rival firms in the locality. An immediate action is required to improve on both short run and long-run returns. A SWOT analysis has to be put in place. This is a tool of analysis that critically identifies Strengths, Weaknesses, Opportunities, and Threats associated with its business within the market share it serves.
The internal structure of Sweet Dreams Motel avails great potential over its competitors in the region. The business has a lot to offer to her customers in return making high profits. It has large family-style rooms, with charges that are extremely lower compared to other service providers in the market. The firm has regular loyal customers who frequently visit, during the holidays. Under normal occasions, the rooms are never fully occupied, despite the great advantages the firm has in the market its performance is way below the score.
The achieved statistical analysis results, in this case will clearly guide the owner in decision-making. Some of the issues raised concerning service delivery can be changed for a vibrant profit making at long run. These are clear strength that the firm needs to maximize. However, there are evident weaknesses identified in this motel. These include a bare ground with a fairly poor landscape and lower room occupancy estimated to be at 50% annually. Because of this, an urgent action has to be taken so as to bring in more customers to the firm. Such actions may include improved service at this motel, by allocating funds in support of proper landscape excavation and improved mode of advertising. When all this is done, the firm will fairly compete with other emerging competitors that pose threatening competition on both foreign customers and local customers’ market share.
The management has an obligation to strategies on utilizing the available opportunity. The owner of the firm is among members of the tourist committee therefore, time allocation for the committee meetings will help him understand the market challenges better. The motel offers services cheaply hence, there is room for improvement as the prices can be adjusted upwards to cater for improved service quality and support modern advertising modes. This will improve performance of the firm at all level, basing on room occupancy; the owner has good experience of the local market to his advantage. The firm can easily counter the mounting threat from market rival. These will include installing television or internet services in each room. As explained, the other firms are making up to 68% occupancy annually, unlike The Sweet Dreams Motel that has lower occupancy as stated earlier.
Relevance of Open learning system
E-learning comprises of different forms of electronically supported teaching and learning systems. The systems are used in translating information and communication, whether networked or served as specific media to achieve objectives of the learning process. The process of E-learning potentially enables skill and knowledge transfer through computer and Network transmitters. These applications normally will include web-based, computer-based learning, virtual classroom opportunities, and use of digital collaboration. Its availability to the society has increased social technology interaction education accessibility. This in turn will help empower our today’ societies through the lecture knowledge acquired within the university. The branch is an entrepreneurial education provider (Sharma, 1993).
This branch of open learning is dedicated to provide study programs and quality education resources. The university promotes learning through supportive programs established within the institution. The university thus targets at: facilitate higher education system, produce graduates who are able to compete with the evolving trends of the world, promote research and foster a good relationship between the communities involved that is Arab, uphold ethical values of Arab-Islamic heritage and adopt quality and universally approved standards. The university thus acts as a vital medium for fast dissemination of educational resources to students (John, 2008).
Dissemination of Studies
The skills and knowledge content is delivered via the internet, intranet or extranet, the institution will provide these services through audio or video tapes, satellite television and CD-ROM. The lessons are different depending on the mutual agreement between students and the institution providing the services. It can be self-paced or instructors-led creating room for flexibility in support of the student who mostly engage in other duties, since they can plan on free time that would best suit their daily routine. On the other side, the university involved will create an opportunity for maximizing on the available resources, thus increased number of student accessing education and an advantage to business oriented students who are already engaged in business. The booming business in Saudi Arabia dictates so (Rowtree, 1993).
The AOU industry is estimated to be over millions. Improved internet and multimedia technologies are the real stimulus of this fast growing e-learning industry. The merits of AOU outweigh its demerits. E- learning reduces the time and costs involved in commuting as compared to full time lecture that require travelling to the institution on a daily basis within the highly populated Arab city. It is also evident that one is able to do his or her homework at their convenient time or during non-official hours, which are rather economical and convenient due to various, cultures involved (Kember, 1995).
The system accommodates long distance learners, since it does not require physical interaction. This has created room for students to study in a different location from the distance learning institution. You can study wherever you are situated as long as you have a computer. Through this, one is able to improve and increase his knowledge by transferring the skills learnt from the internet to the normal life. Accessibility is an upper hand thus no worries about comfort ability as one is allowed to stay at their preferred places. On the other hand, the pace of learning depends on the student either quick or slow, normally the quick learners take a shorter period to understand as compared to slow learners. Open educational resources have protected information under copyright. Thus, no resources can be used illegally. However, open learning is imperial. Thus, most countries remain stagnating behind in education. Hence, most people are disadvantaged especially in third world countries. Countries are encouraged to promote technological applications.
David, K. (1995). Open Learning courses for adults: a model of student progress. New York:
Rowtree, D. (1993). Teach yourself with Open Learning. London: Routledge Press.
Sharma, D. (1993). Open learning system in India. New York, NY: Allied Publishers.