Indoor Skydiving Marketing
Executive Summary
Skydiving is among the considered extreme and adventurous sports. Over the reviewed period, it has studied that only a small portion of our population is engaged in skydiving, and the number of skydivers grow slowly every year. This research aimed to study the most effective marketing strategies to help the skydiving industry, particularly the indoor skydiving, experience a tremendous growth. Among the identified marketing strategies are partnership with travel and tourism key players and ministry of health, maximizing the advantage and cost benefits of the social networking and online reservations, rewarding recruitment, niche marketing, and health and safety ...
