Social Marketing Case Study
Binge drinking among youths in colleges and universities is on the rise. Binge drinking has become an important topic in alcohol research; however, the field lacks definitional precision and empirical cohesion. It has caused a numerous amount of acute impairment to many young adults and has also caused numerous other health consequences. Social marketing could be an effective measure in reducing binge drinking among the youth across the country. Recent research shows that unattractive social consequences are associated with binge drinking. These social consequences may include: annoying others, embarrassing oneself, sexual harassment, and burdening friends. Social marketing take into ...
