Abstract
Proper marketing is key to gain competitive advantage for a company. Management must put some efforts in maximizing available communication medium especially between and organization and its clients. Businesses especially should utilize the new technological schemes available since the world is gearing towards numerous technological advancements affecting the paradigm of conducting businesses. This paper proposes to create a Camping Site directory for the company as a one way of marketing the companies camping equipment products as well as gain alliances with partner companies. This paper also presents ways which the website could add to the profits of the company.
Abstract 2
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