Article Review
Article Review The article “Social Customer Relationship Management (SCRM): How Connecting Social Analytics to Business Analytics Enhances Customer Care and Loyalty?” seeks to identify how the social media influences customer care by exploring how interacting with customers through the social media impacts customer loyalty. The findings from studies conducted by researchers such as Goldman (2011) and Evans (2011) indicate that a good number of company marketers are placing much emphasis on social networking sites. This is done in an effort to increase the company’s involvement in social media programs and consequently strengthen and improve the quality of ...
