- Evaluate the market size and growth potential for EACH product category/industry
The worldwide energy drinks market accounts 8-9% of the global soft drinks industry and in India, the energy drinks market was estimated at $154.5 million and its expected growth rate is 28-30%, supported by Red Bull or Gatorade brands. Overall, the energy drinks market accounted &4.1 billion in 2011, having a growth rate of 14-15% (Technopak Food Team, n.d.).
Globally, the pain relief market valued around $20 billion in 2008 (Nanotech Inc., 2010) and it is expected to reach $34.6 billion by 2015 (Global Analgesics Market, 2010). Indian analgesic market increases at a growing rate of 9.50% annually, being valued ...
