[First Name Last Name]
In the given case study, Fiserv is a payment and electronic billing company, which is encountering a challenge of coming up with fruitful recommendations that it may present in front of its e-billing partners to increases the adoptions of electronic payment methods for paying bills i.e. e-billing. In order to overcome the challenge, Fiserv has hired a marketing research team, which aims at studying and segmenting the e-billing consumer market. Therefore, this paper focuses on analyzing the finding of the market research team by using the customer value targeting and segmentation strategy in order to ...
