Business: Customer Relationship Management (CRM) For Wynn Hotel.
Introduction Customer Relationship Management (CRM) is a word that in used in reference to the well detailed strategies, practices and technologies that organizations use for the analysis and management of customer information. Customer relationship management has the capacity to hold a client’s information as long as he is still a customer of the organization. In a nutshell, it stores and handles information relating to the clients throughout the business period. It has the capacity to analyze and store even the most vital and sensitive information relating to a client’s interaction with the company (Greenburg, 2009). The primary ...
