Crisis Communication Plan
Overview of the Crisis Two bizarre incidents in a short period leading to the death of passengers and crew leave Malaysia Airlines struggling to recover. On July 17, a Boeing 777-aircraft, flight MH17 was shot down from Amsterdam’s Schiphol Airport. All 298 passengers and crew members died in the incident (Torr, & Walker, 2014, pp. 23). Families and employees were left devastated as the crisis unravelled. Malaysia Airlines flew to the assistance. The airline sent over 200 specialists, care givers and managers to Amsterdam to handle the crisis. At the scene, there were 80 caregivers assigned to providing the ...
