1. What I found most interesting and useful in the article "Public Relations (PR): traditional media confronts social media" produced by Dan Schawbel is the relationship of types of communication and relevant methods. According to Schawbel (2007), "we must first look at what we are communicating and match it with the proper method" (qtd. in Personalbrandingblog.com). Considering that social media and traditional media press releases play a vital role in PR industry, this information will definitely help me improve my skills and competences as a PR practitioner, as it contributed to deeper understanding of differentiation between traditional and ...
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