Competition
HGTV has positioned its product range in such a way that it has established a specific niche of the market. The market is on how- to-do shows which are quite unique to the audience, and hence the satellite television channel is a way ahead of the competition. It has tailored the programs to respond to particular needs of the market, which is not easy to match. However the unpredictability of the satellite television implies that the organization has to keep strategizing as measure to remain relevant and also position itself in the anticipation of any future competition. The organization’ ...
