Margaritaville
Margaritaville encompasses a business concept that creates not only fun but also excitement to customers. The founders of the business have invested in two main ventures i.e. in restaurant and the entertainment industry. They seek to provide exciting products and services to their clients. Its growth has been geared by the business’ philosophy-escape lifestyle which has led the public to recognize its restaurants as ‘Authentic American Tropical Escapism Restaurant’ (World Franchise Centre, 2012, p. 1). The franchise has been operational for the last two and half decades.
Since its launch 25 years ago, the franchise has developed several lifestyle consumer ...
