Kentucky Fried Chicken is one of most successful fast food related restaurant in the world. The restaurant was founded in 1930, and its headquarters is located in Louisville, in the region known as Kentucky in the U.S. The KFC runs a chain of fast food restaurants around the globe. It usually specializes in the provision of the fried chicken to its target customers. The KFC has successfully employed branding strategy to its advantage over the years. KFC as a fast food chain restaurant, employs a branding strategy that aims at portraying its fried chicken as the best in the ...
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