Executive Summary
Starbucks is rated as one of the world’s most valuable brands, with global sales exceeding a whopping $17.01 Billion, the company engages in the manufacture and sales of coffee and tea, and operates in multiple segments, globally, that includes, Americas; Europe, Middle East, and Africa; China/Asia Pacific; Channel Development; and Other. The target markets of Starbuck are Adults, Young Adults and Kids and Teens, with a focus on both genders, i.e. male and female. The competitive advantage that Starbucks have against the competition is the status symbol and also the experience that the brand is selling and this ...
