<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>>
Abstract
A Marketing Dashboard is important for the measurement of business and growth in any organization. The marketing dashboard for SAIC is based on the nature of its businesses, customers and industry. The dashboard was designed to give a quick overview of key success metrics to the Board and Management. It was based on four parameters – Business, Brand, Customer and Employees. The measurements are done on a monthly, quarterly or yearly basis as defined in the document and where necessary and ...
