Portfolio Analysis
The media has a massive influence on the public. This influence increase when the public has little or no opinion on the subject. Similarly, when the subject is non-ego threatening and the public has no direct experience with the subject. The media coverage ensures there is framing of views in its coverage. This is shaping of views and discussions via selective choices of facts, words and themes. Public relations has a significant influence in framing how the media will explain the product and the company This is so because framing of views creates the context in which the discussion occurs. However, ...
