Executive summary
On the basement of the information obtained a new strategy was proposed. Strategy formulation, implementation and contingency plan were outlined. Perspectives of further development of the company were proposed.
Introduction
Health care institutions started endure severe trials since new Medicare’s payment system was implemented in 1983. Actually, they proceed operating in confusing and threatening environment because of legislation, demographic and lifestyle changes, economic forces and technological advances (Swayne, L., Duncan, J., & Ginter, P., 2009). Salix Pharmaceuticals’ concern is tied to the company strategy and development of products. This case study is to analyze the situation and make proposals ...
