Annotated referencing
Hollis, N. (2013). The meaningful brand: how strong brands make more money. New York, NY: Palgrave Macmillan.
The book tries to identify how the brand of the product has been used by the marketers to unlock the financial development and growth in value. The meaningful and differentiated strategy has been the order of the current market hence making it a hypercompetitive. The book tries to point out the best strategies employed to cater and in fetching high prices. Brands of the products are differentiated in a manner of finding the appropriate large market share. This is in the objective of getting ...
