Contact Lens Case Studies Samples For Students

2 samples of this type

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Case Study On Optical Distortion, Inc

Optical Distortion, Inc

Optical Distortion, Inc. was the first American firm that manufactured the first non-human ODI contact lens for the first time for agricultural chicken farmers. The technological innovation is aimed to target the chicken farm businesses that have traditionally used the Debeaking or Beak Trimming procedure for removal of beaks, which could lead to health issues in chickens and also adversely impact egg production capacity. ODI contact lens would be manufactured using hydrophilic polymer substance and the finished product would be patent protected with certain appealing features to become a productive and cost-effective solution to poultry industry in USA. It should ...

Lens

Farmer's

Contact Lens

Chicken

United States

America

Products

Business

Market

Production

Cost

California

3 Pages

Case Study On Optical Distortion Inc Case Study

The case analysis looks at the characteristics of the Optical Distortion Inc. (ODI) innovative contact lens for chickens and why the product is appealing to chicken farmers. The case analysis also reviews the most appropriate geographical areas that Optical Distortion Inc. (ODI) needs to have its efforts focused on for quicker return on its innovative product. Appropriate market segments as well as the pricing policy that should be adopted by the company are also highlighted. Lastly, the analysis examines the level of marketing efforts that ODI should consider to help it gain a larger market share.

The ODI contact lens ...

Business

Policy

Products

Market

Strategy

Company

Development

Marketing

Chicken

Lens

Farmer's

Chickens

4 Pages