Introduction
Market Review
Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior extensive ...
