Apple is one of the best developed multinational brands today, which designs and manufactures electronics and computer software products. Apple Company has a range of best known products like Macintosh computers, iPod, iPad, and iPhone which are very popular among young people. It is considered as a best leading company, which is currently at the top of market. The company was established in 1976 by two young college drop-outs, Steve Wozniak, and Steve Jobs. At first they began from very small, creating computers and other electronics like music players and cellular phones, but, then, they would be able to achieve great success in this business. Thus, this has created strong brand name which suits all the demands of consumers. Nowadays, the company continues developing and enhancing their products in more suitable form, which make the company more powerful among its competitor companies, like Google and Microsoft. There are several factors that affect Apple’s performance.
First of all, human behavior can influence on the sales of the company products as many people tend to buy the products. However today, buyers’ behavior differs because people can browse the internet, read magazines and newspaper, and watch TV, so this will lead to changing people’s demand such as they prefer more profits, improved products, cost, and services at lower prices. Nowadays, people got used to buy the best ones and the brand-new models of the product. That is why day by day it is becoming more and more difficult to catch customers’ attention with products. Company has to develop their products and enhance both their quality and model due to the modern customers’ demands.
Moreover, all the products by Apple are easy to use. For example, an iPhone allows you to easily surf the Internet, to enjoy listening your favorite music, plan your day activities and connect with your friends any time you want. You are able to do all these things only using one device with up to date technologies. Year by year Apple’s products are becoming more and more handy and elegant, and giving us numerous opportunities.
Thirdly, people tend to use the product of the company with world famous brand name. Usually they pay more attention to it. The uniqueness of the Apple products had created one of a kind image about computers at all. Its products differ from others completely, which make them to be at the top of the electronic industry. The inimitable design and shape of the Apple products have great demand among people. For example, one of the Apple’s best products iPod, which is very slim and light, is very easy to hold in your pocket. A logo of the company is also an eye-catching thing that attracts people’s attention, which is also one of the main ways of promoting its products in a proper way. Apple Company is popular all over the world, which enhance the level of demand. Today many teenagers love flossing, and they want to show off it in m any ways. Thus, this young people’s attitude helps to the world-wide famous company to advance and promote its business.
Finally, a lot of people want to buy the best ones by any definition. That is why they prefer Apple Company, which is well-known for its high quality products. We all know that Apple is one of the globally biggest and highly valued companies in the world because of its quality. It is like the company understands what people are excited about.
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