The advent of new age technologies has brought a change in numerous aspects of people lives.
Similarly the systems and procedures that the organizations now adopt is more geared towards using methods and materials that are more environment friendly and don’t harm or deplete the natural cycles in any way.
Toyota is one organization which shown a great commitment towards a sustainable environment in terms of manufacturing plants and products designs in view of sustainability, besides Toyota is actively engaged in programs to improve the environment ranging from, eco driving, vehicle recycling to name a few (Toyota Production System, 2014).
At Toyota, the Production System is state of the art as affirmed on the Toyota website (2014) both in terms of planning and operational capability in view of the fact that the innovation and advancement were introduced through the lean manufacturing system.
This efficiently dealt with the optimum utilization of the resources for a quality end product without waste and is popularly known as the ‘Toyota Production System’ (TPS).
This in essence from an operational perspective gives Toyota the way forward in not only sustaining profitability but also achieve competitive advantage in the market.
The operation application at Toyota enables it to get new products in the market faster than its rivals and also with fewer design glitches which speak volumes of the operational efficiency.
With regards to green manufacturing by Toyota in North America the energy consumption per vehicle has been reduced by 30% since 2000 which is a big achievement (Toyota Eco-Efficient, 2012).
According to Forbes (2014), as stated by the American Council for Energy efficient economy Toyota Prius is number one when it comes to the greenest cars available, this fact in essence gives credence to Toyota’s lean manufacturing and its effectiveness.
The strategies for sustainability in view of the environment present valuable social benefits and fulfill consumer’s needs in an effective manner and more importantly, provides the organization an edge with regards to the competition.
According to an article in wall street journal by Yoshio Takahashi (2013), the strategic lead by Toyota on its competitors, is achieved by manufacturing new designs and with regards to environmental friendly products, Toyota will be adding sporting distinction to its Lexus brand.
The intention at the Tokyo Motor show, last year, was to reinforce Toyota’s commitment towards the environmental impact as is taken care in all aspects of manufacturing starting from research and development, logistics and sales, procurement and sales to waste and recycling.
Sustainability being a concept that has been gaining momentum over time and thus Toyota keeping a futuristic approach will unveil a range to enhance its image as a fuel efficient, low emission cars, starting with the Lexus model.
The vision has also been entrenched with key partners of Toyota’s i.e. suppliers, distributors and most importantly the Toyota team.
On a concluding note, the below mentioned diagram epitomizes Toyota’s aim to establish a low carbon society which is affixed on recycling in harmony with the nature to contribute to sustainable growth of society at large through the ‘Fifth Toyota Environmental Action Plan’ (Toyota Environmental Responsibility, 2014).
With its technological edge and the impending plans to launch sustainable cars, the future hold bright for Toyota Motor in fulfilling and keeping its market potential.
Thus with a strong product and the constant strive for innovation, led by a visionary leadership team and responsible business model (sustainability) Toyota is the rightful leader in the industry.
Forbes (2014). 13 Greenest Cars for 2013. [Online] 2014. Forbes.com http://www.forbes.com/pictures/fhhg45eimh/1-toyota-prius-c/ [Accessed: 16th February 2013].
Toyota (2014). Toyota Production System. [Online] 1995-2014. Toyota-Global.com http://www.toyota-global.com/company/vision_philosophy/toyota_production_system/ [Accessed: 15th February 2013].
Toyota (2014). Environmental Responsibility. [Online] 1995-2014. Toyota-Global.com http://www.toyota-global.com/sustainability/environmental_responsibility/ [Accessed: 15th February 2013].
Toyota (2012). Eco-Efficient. [Online] 1995-2013. Toyota.com http://www.toyota.com/about/environmentreport2012/eco-efficient.html [Accessed: 15th February 2013].
Yoshio Takahashi (2013). Toyota Concept Vehicles Offer More Exciting Green Vision. [Online] 2014. The Wall Street Journal, Japan. Blogwsg.com http://blogs.wsj.com/japanrealtime/2013/11/05/toyota-concept-vehicles-offer-more-exciting-green-vision/ [Accessed: 16th February 2013].