What is data mining?
Data mining is the evaluation of large data sets to discover patterns. The process involves the intersection of statistics, database systems, artificial intelligence and machine learning.
What is micro-targeting?
Micro targeting is campaigning strategy, which borrows from marketing, which utilizes voter information and demographics to recognize and identify the particular interests in an election campaign. The aim is to get groupings of like-minded individuals and influence their responses and actions.
How is data collected?
The campaign organizers build a big list of supporters through e-mail acquisition or through getting people to sign up as volunteers.
How is data used?
The information from email leads to an avenue where the campaign ...
