The main purpose of the case is to clearly show the competitive situation on the market of beverages identifying key strategies applied by leading companies such as Pepsi, Coca-Cola and others. At the same time the author focuses on the business model of the Soda Stream Company providing information about its corporate strategy and values, market positions, financial performance and strategic vision. In framework of deep market research, the author purports to answer the question whether the business model of Soda Stream will remain efficient being able to replace manufacturers of plastic soda bottles. The answer was expressed at ...
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