Event Legacy -Contemporary Issues in Event Management
Introduction The event industry has undergone a tremendous transformation where it has shifted from its traditional nature to being embraced by both professionals and entrepreneurs. The increase in mega international events, such as the FIFA world cup and the Olympics, has attracted different stakeholders, including event managers and other parties, to make such occasions a success. The growth of the industry has also been accompanied by an increase in the size and range of the audience. As a result, event managers are often faced with serious challenges, such as the need to leave a legacy and positively impact the ...
