Part 1
It was on a Monday 3rd April 2016 when I was asked by my immediate manager at Unilever Company, to come up with a marketing plan. The plan would aim at increasing the production rate through online sales on the firm product lines. The development of the plan was to be done in collaboration with the company’s internet marketing department. I was given a period of two for the setting of the plan. Shortly, after conversing with the web marketing team on the same, I realized the deadline would elapse before the work was accomplished and the deadline ...
