Publication
What publishing company published the book? How reputable is it and how do you know? What are their review policies? Reception What (peer) reviews can you find? Where? What is the general consensus? Who has cited this article, and in what kind of publication?
Who is the author and what is their academic background?
Where are they working now (and at what capacity/rank)? What else have they published (recently?), and how much is actually related to the topic of this article? Explain the title. Does it really fit the thesis statement, or is there any shifting or gapping? What kind of shift/gap/miss and how ...
