MODERN MARKETING FOR AN ANCIENT CITY
MODERN MARKETING FOR AN ANCIENT CITY
Introduction
Belfast is one of the world’s most ancient cities, its location at the mouth of the River Lagan having been continuously occupied since about 2,000 years BCE. There are good reasons for this. Courtesy of the Gulf Stream, the site has a mild climate that seldom gets above 65 degrees F. or below 35 degrees F. Its northern latitude gives it one of the world’s shortest winter, and longest summer, days at the biannual solstices. It rarely snows. The city is ringed by low mountains that create a microclimate to ...
