Management in Creative and Cultural Organizations
[TUTOR’S NAME] 1.0 Executive Summary Creativity and culture have long been regarded the lifeblood of organizational success but today diverse practices have changed the global business environment. Apple Company is an American cosmopolitan corporation that designs as well as manufactures consumer electronics, personal computers and computer software. The cultural and creative way of management of the organization is a superb idea to push the world forward. Apple Inc relies on diverse backgrounds and perspectives to spark innovation by choosing partners who make diversity a priority and creating opportunities for the next generation. Apple has constantly been different regarding ...
