The purpose of the conceptual metaphor, as Lakoff and Johnson (1980) described it, is that conceptual metaphors use concrete experiences to help explain abstract concepts. In a conceptual metaphor, as they posit the concept, there is the source domain and the target domain. The source domain is what we use to form a meaningful comparison, while the target domain is the concept that we are trying to explain with the metaphor. Let’s take the comparison “Marriage is a marathon, not a sprint.” A lot of people enter marriage not fully aware of the work that lies ahead of ...
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