Introduction
Topshop claims a stake as one of the top retail brands in the field of fashion. The brand is based in the United Kingdom, and it is an Arcadia Group’s central brand. Topshop started off from humble beginnings in 1964 and has grown to be a trendsetter across the world (Topshop USA Website). Internalization of Topshop store’s business was prompted by the need to explore new markets. However, such a kind of expansion poses problems for the brand since the company has to embrace various cultures and still uphold a congruous brand image. On the other hand, internalization heightens the exposure ...
