Introduction
Every business ought to have strong and attractive public relations to ensure that it appeals to its potential market. Public relations deal with the way an organization portrays itself to the public. In developing strong public relations, an organization ought to create a persuasive mission statement, which will enhance the ability to portray it as an entity that stands for ethical business practices and able to meet its obligations as a responsible business organization. The current paper provides insight on the way an effective mission statement can be developed to enhance the success of a business. Specifically, it will ...
