Introduction
Asia is expected to become the second leading region for B2C eCommerce sales globally by the year 2018, second to North America, with an average sale of approximately 37.4% (Econsultancy Asia, 2014). The significant growth in this sector would be attributed to the high rate of urbanization within Asia, an increase in the number of active internet users within the Asian continent as well as mobile technological development. Other factors include an increase in the level of social commerce, growing consumer spending, changing trends in eCommerce payment solutions and cross-border trade.
Assumptions underlying the future development of a successful e-commerce business in Asia.
Asia is a densely populated continent with an ...
