A strategic plan is a management tool that assists the purpose of helping a company do a better job. The main reason is that strategic plan enables a company to achieve long-term success by enhancing teamwork and sharing mission (Peterson, Jaret & Schenck 2011, ch. 15., p 287). The strategic plan of the University of Edinburgh 2012-2016 has both strengths and weaknesses. One of the main strengths of the plan is that it identifies a clear vision to communicate to stakeholders. As it identified that organization is committed to excellence in education, research and innovation. In addition, the strategic plan ...
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