The case study used in this study relates to the February 13, 2014 incident in which the General Motors (GM), an automobile manufacturer and assembler, announced that it was recalling a n umber of its ignition switch vehicles. This followed reports of a series of accidents involving the company’s vehicles and resulting in at least 13 people dead. This study is based on the contents of the Volukas report in which Mary Barra, the company’s CEO, takes us through some of the efforts made by the company to avert any future occurrence. However, according Kuppler, the author ...
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