Abstract
Megabus has steadily grown to be one of the largest intercity transport sectors in North America. Stagecoach Group, with a fleet of close to 2500 vehicles and more than 5000 employees, has overseen the rapid expansion of Megabus. As a late entrant into the market, the company has the advantages of creating services that are tailored to its target market. It has also embraced social media platform which is popular among the youth that forms the largest proportion of its clients. However, Megabus faces stiff competition in the industry. It also has to content with low-profit margins due to ...
