ANALYSIS OF MARKETING APPROACH
ANALYSIS OF MARKETING APPROACH The report of the Economist (2012) has revealed that food and drinks companies, such as Nestle have been identified as the cause of the rising obesity rate all over the world. Nestle is the manufacturer of food products such as cereals, chocolate milk, infant formula, chocolates, candies, ice cream and yogurt. On the business side, Nestle has the responsibility to its shareholders to earn profit so it makes use of radical marketing strategies in order to sell its products globally to increase its sales. However, these sales techniques have caused an alarm to majority ...
